Applications
We Meat Again
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We Meat Again is an application that helps you track your meat consumption in a simple and fun way. Designed to raise awareness without feeling guilty, it combines original design, visual statistics and engagement features.
The objective: to make the subject of meat consumption accessible and conducive to debate.
Deliverables
Interactive Figma Prototype
Stack
Figma
Adobe Illustrator
Issues
- Imagine a striking, recognizable visual identity, designed to create virality on social networks.
- Design a simple and fluid journey to encourage the rapid and repeated entry of eating habits.
- Establish engagement mechanisms to promote user retention.
- Offer an educational dimension with accessible and documented content to nourish reflection on meat consumption.
Achievements
- Colourful and engaging visual identity, to contrast with the subject
- Gamification of the experience to boost engagement
- Clear dashboard, personalized and easily shareable data
- Deployment of a “Learn” section with articles, resources and key data to encourage progressive and informed awareness
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